Fast Food Restaurants To Start Increasing Prices For Busy Times Of Day. New “Surge Pricing” “Pricing algorithms allow companies to change (increase) prices throughout the day” “Wendy’s CEO announcing his company will spend $20,000,000 on high-tech digital menu boards that can update prices in real time, meaning surge pricing, which used to be reserved for ride share companies, airlines, and hotels, could be coming to a drive through near you” “Historically, companies just set one price that was constant across time. Pricing algorithms allow companies to change prices throughout the day. During the busy times, they can obviously increase profits then, And also some consumers will wanna shift to the less busy times. Prices are lower. Before it’s even taken effect, the new surge pricing is getting a frosty reception online with one user on x writing, surge pricing is just price gouging by any other name. Wendy’s telling ABC News in a statement that the decision can allow them to be competitive and flexible with pricing, motivate customers to visit, and provide them with the food they love at a great value.”
- When people say “It seems like everything is getting worse,” they mean little things like this. Ads on Netflix. Surge pricing at a fucking fast-food place. Tiny aggravations that do nothing but worsen the consumer experience at the behest of shareholders. It never ends. Mike B
- While Wendy’s plans to price gouge you with Uber-style surge pricing, it’s simultaneously enriching wealthy shareholders with a $500 million stock buyback program. That’s the thing about corporate greed: It’s shameless. They’ll just keep pushing to see how far they can go. – Robert Reich
