Doritos has come under scrutiny for its recent decision to appoint Samantha Hudson, a Spanish singer and activist, as a brand ambassador. Hudson, also known by her birth name Iván González Ranedo, has gained attention on social media and YouTube, where she has amassed over 30,000 subscribers. The partnership, facilitated by PepsiCo Spain, has sparked controversy due to Hudson’s outspoken views, including her criticism of the Catholic Church and her advocacy for the dissolution of traditional family structures. He is also a Marxist. Perfect for a woke company… huh!
Hudson’s past social media activity, particularly tweets from her teenage years that appear to endorse inappropriate behavior towards minors, has further fueled the backlash. This controversy has drawn comparisons to Bud Light’s partnership with trans influencer Dylan Mulvaney, which resulted in significant financial losses for Budweiser.
Critics have expressed concerns about Hudson’s alignment with Doritos, citing his self-described anti-capitalist stance and previous comments that have been interpreted as insensitive or controversial. The announcement of the partnership, highlighted in a promotional video titled “Crunch Talks,” has led to a wave of criticism on social media, with users questioning the brand’s decision-making and drawing parallels to the Bud Light incident.
This situation has reignited debates about the role of brands in social and political discourse, with some arguing that companies should focus solely on their products rather than taking public stances on contentious issues. The backlash against Doritos serves as a reminder of the potential risks brands face when aligning with figures who have polarizing views or controversial pasts.
Why do companies do such foolish things as cater to less than 1% of the population? This is what happens when the Left controls anything, especially advertising in a company. As Trump likes to say ‘Everything woke turns to shit’
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